Why we think you’re nuts if you haven’t registered your trademark yet … You’ve spent countless hours and dollars coming up with the perfect business name and logo and made it an integral part of your business. You’ve spent countless hours on social media, LinkedIn® and Facebook® making sure your name and brand are “out there” Read more about Why you need to file a Trademark Application[…]
Last week, toy maker Hasbro, Inc. received a Trademark for an unusual element. A trademark is typically a name, word, phrase, logo, symbol, design, image, or a combination of these elements. However, there are a range of nonconventional trademarks such as those based on color, sound, or in this case, smell. That distinct PLAY-DOH scent, a popular and well known Read more about Sweet Smell of Success: Hasbro Receives Trademark Registration for the Scent of Play-Doh[…]