Sweet Smell of Success: Hasbro Receives Trademark Registration for the Scent of Play-Doh

Sweet Smell of Success: Hasbro Receives Trademark Registration for the Scent of Play-Doh

Last week, toy maker Hasbro, Inc. received a Trademark for an unusual element. A trademark is typically a name, word, phrase, logo, symbol, design, image, or a combination of these elements. However, there are a range of nonconventional trademarks such as those based on color, sound, or in this case, smell. That distinct PLAY-DOH scent, a popular and well known Read more about Sweet Smell of Success: Hasbro Receives Trademark Registration for the Scent of Play-Doh[…]