Three Steps Businesses Can Take to Protect Their Ideas

Three Steps Businesses Can Take to Protect Their Ideas

IDEASo you’re heading to SXSW, and you hope to meet other like-minded people, people who you might want to talk to about your ideas and your business. How can you share proprietary information and find others who can help bring your vision to fruition while still protecting your ideas? This is where an understanding of intellectual property, trade secrets, and contracts, such as non-disclosure agreements, come into play.

Idea theft is an ongoing worry for many of these owners who see themselves as having a gain by being at the head of the market. A rival could snatch the idea and put it to use themselves, leaving the company with little recourse.

While the majority of people are not out to steal your ideas, it is a real possibility. With that being said, here are a few steps you can take to prevent stealing as you begin to share your ideas with others.

A Provisional Patent Application

A patent can incur more expense than a startup is able to pay. During the course of shopping your idea, a provisional patent application can protect your idea for the first year. Provisional patent applications have a low cost and are easier to prepare than a full non-provisional patent application. After one year, the provisional patent application expires; however, a provisional application can be converted into a non-provisional application if done prior to expiration.

Trademark

A trademark can provide an additional layer of protection, since a company’s name is often closely tied to its product. Trademarks help to build brand awareness and goodwill. Also, by registering a trademark, you have added protection in the event that a legal issue arises. You can only pursue legal avenues if your trademark is registered. As with a patent application, trademark registration helps to establish the date your idea came into use. These dates will be crucial in the event someone tries to dispute ownership of your idea.

A Non-Disclosure Agreement

A non-disclosure agreement will help safeguard non-public business information such as proprietary and confidential information, and trade secrets. It should be used with contractors, investors and business partners. Nevertheless, it is important to note that many financiers will hesitate to sign an NDA before you speak with them. This situation may be handled by providing a written confidentiality statement identifying what you consider to be proprietary, confidential, and trade secret.

Follow the above steps to give yourself and your business a little peace of mind. Stop by and see us at SXSW to learn more!

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