With college football season kicking off this weekend and the NFL season right around the corner, we have found ourselves pondering the issue of offensive mascots or symbols for sports teams. How offensive is too offensive? Who gets to decide what is offensive? Who needs to be offended (or how many need to be offended) Read more about Offensive Mascots… Where do we draw the line?[…]
In today’s culture, the media is an undeniable force in helping brands gain name-recognition and in shaping popular opinion and the latest trends. Between the news, commercials, television programs (reality and otherwise), movies, and ever-expanding ways to create an on-line presence, more and more businesses seek to find air-time any way they can and the Read more about Rutt’s Hut® Takes the Muttstard Away From Adam’s Deli[…]
Why is the Apple® trademark so valuable? What makes the apple trademark so strong and valuable? Because it meant nothing in relation to computer goods when it began and now defines that category. Lesson: you need to make your mark, your mark is not going to make you. Strong valuable trademarks are both unique and Read more about Default title[…]
Is innovation being stifled by current policies? Having practiced intellectual property law for more than 25 years, I’ve had the singular honor of witnessing American innovation, creativity and entrepreneurial energy signal the end of every economic down turn. All those unemployed and under employed workers, having a little time and inspiration, innovate and develop new Read more about Is Innovation Being Stifled[…]