Who’s going to SXSW in March? Are you an artist, a musician, an inventor, an IT guru? You are the innovators, the people who have ideas and are enthusiastic to introduce the world to who you are and what you are about. At the same time, you need to protect your creativity and to learn Read more about Road Trip: South by Southwest 2016![…]
We all know trademark law protects “marks” or other indicia of origin used to identify the source of products and services such words, names, symbols, colors and even sounds. However, many don’t realize that trademark law and other intellectual property strategies can also protect non-traditional marks like flavors and fragrances. Anything that serves as a Read more about SNIFFING OUT NON-TRADITIONAL TRADEMARK PROTECTION: Exploring the protectability of flavors and fragrances as trademarks[…]
Why is the Apple® trademark so valuable? What makes the apple trademark so strong and valuable? Because it meant nothing in relation to computer goods when it began and now defines that category. Lesson: you need to make your mark, your mark is not going to make you. Strong valuable trademarks are both unique and Read more about Default title[…]