Brands are doing bigger business than ever before. When you think about it, a company’s trademark is the most valuable asset that a company owns. It’s your company’s face to the world. Building your brand means building your company. The biggest brands in the world are literally worth billions of dollars.

A trademark lawyer isn’t just for the elites of the world. If you are a startup, small or midsize business, you need a trademark lawyer, too… And here are three main reasons why.

Avoid Disputes Before They Happen:

Your competitor is searching for ways to take your business. Protect who you are, your product, your company. Many businesses go under because of legal issues with rivals.

Defense From Counterfeits:

Verified trademarks are added to a databank that the CBP uses to stop the importation of counterfeit goods.

Entice Investors:

Investors are commonly more attracted to those businesses distinguished by a favorable risk/reward profile. Risk of lawsuits decrease with a trademark registration. Having a well-thought out and protected IP portfolio adds value to your company.

Whether it is shielding your own intellectual property or evading the infringing of others’ IP, copyright and trademark law needs to be an important role in your company’s foundation. Consult our community of legal experts at mchattielaw.com