Tag: inherently distinctive

Harry Potter and the Copyrighted Characters

Harry Potter and the Copyrighted Characters

Posted on by mchattie

Tomorrow, as most of you know… “IT ALL ENDS.”  The world?  Not to our knowledge.  The NFL Lockout?  We wish.  No, no, tomorrow marks the theatrical opening of the final installment of the Harry Potter series.  The premiere is, without a doubt, one of the biggest movie events of the year, possibly of the decade.  Read more about Harry Potter and the Copyrighted Characters[…]

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Posted on by mchattie

Why is the Apple® trademark so valuable? What makes the apple trademark so strong and valuable? Because it meant nothing in relation to computer goods when it began and now defines that category. Lesson: you need to make your mark, your mark is not going to make you. Strong valuable trademarks are both unique and Read more about Default title[…]