Why you need to file a Trademark Application

Why you need to file a Trademark Application

Why we think you’re nuts if you haven’t registered your trademark yet … You’ve spent countless hours and dollars coming up with the perfect business name and logo and made it an integral part of your business. You’ve spent countless hours on social media, LinkedIn® and Facebook® making sure your name and brand are “out there” Read more about Why you need to file a Trademark Application[…]

Girls Scouting Out Trademark Infringement from Boy Scouts of America

Girls Scouting Out Trademark Infringement from Boy Scouts of America

Written by Courtney Allen, with some help from Chris McHattie. Written by Courtney Allen and Chris McHattie No “Scout” About it, when the Boy Scouts of America announced plans to change their name to the more universal “Scouts BSA” to allow girls into the program, they probably hadn’t thought through the intellectual property implications.  Unfortunately, Read more about Girls Scouting Out Trademark Infringement from Boy Scouts of America[…]

In Pursuit of Distinctiveness for Logos

In Pursuit of Distinctiveness for Logos

by Aidan Murray (with a little help from Chris McHattie) Creating a logo for a brand is not as easy as simply drawing up “whatever design” pops into your head or by hiring a creative team to develop a unique logo. Even if the logo is “original” to you and you’re certain it is “unique,” Read more about In Pursuit of Distinctiveness for Logos[…]