by Aidan Murray (with a little help from Chris McHattie) Creating a logo for a brand is not as easy as simply drawing up “whatever design” pops into your head or by hiring a creative team to develop a unique logo. Even if the logo is “original” to you and you’re certain it is “unique,” Read more about In Pursuit of Distinctiveness for Logos[…]
iPad, Mi Pad, YourPad, Who’sPad? Apple has successfully established a globally well-known product name for itself, especially in their i(insert tech product) line that when something relatively close comes along, there will be trouble. In this case, Mi (me or my depending on how you pronounce it) Pad. Apple has succeeded at preventing Chinese tech company Xiaomi Read more about Apple’s iPad prevents Mi Pad EU Trademark[…]
Why is the Apple® trademark so valuable? What makes the apple trademark so strong and valuable? Because it meant nothing in relation to computer goods when it began and now defines that category. Lesson: you need to make your mark, your mark is not going to make you. Strong valuable trademarks are both unique and Read more about Default title[…]