SNIFFING OUT NON-TRADITIONAL TRADEMARK PROTECTION: Exploring the protectability of flavors and fragrances as trademarks

SNIFFING OUT NON-TRADITIONAL TRADEMARK PROTECTION: Exploring the protectability of flavors and fragrances as trademarks

We all know trademark law protects “marks” or other indicia of origin used to identify the source of products and services such words, names, symbols, colors and even sounds.  However, many don’t realize that trademark law and other intellectual property strategies can also protect non-traditional marks like flavors and fragrances.   Anything that serves as a Read more about SNIFFING OUT NON-TRADITIONAL TRADEMARK PROTECTION: Exploring the protectability of flavors and fragrances as trademarks[…]